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3 Trends of Managed Service Providers (MSPs) to watch in 2024

Data usage is increasing in our daily routines, with companies using it to increase revenue, improve customer satisfaction, and cut costs. MSPs play a crucial role in managing this data, as their choice of infrastructure vendor impacts their success and the success of their customers. Trends influencing MSPs can help them improve existing infrastructure and boost growth and scalability.

Trends that Are Driving MSP Adoption

An increasing number of businesses are investing in cloud services, and several are opting for MSPs to provide a viable solution. Here are a few current trends that have caused businesses to consider MSPs for data management.

1 – Hybrid Cloud Setups:

When it comes to data management, companies do not like to keep all their eggs in one basket. A good alternative is opting for a hybrid cloud environment, which allows them to take advantage of cloud technology’s ability to provide flexibility at reduced costs while still retaining and using some of their on premises infrastructure. The real challenge is getting all these pieces to work together seamlessly, and MSPs are perfectly positioned to help businesses find a suitable solution.

2 – Internet of Things Devices:

IoT devices are gaining popularity for businesses, enabling massive data collection and processing for informed decision-making. MSPs often outsource data processing and management.

3 – A Shift From Traditional Product Models:

Businesses are always keen on improving both their customer experience and their bottom line, with many options for ‘as-a-service’ options over traditional product or service offerings. To make sure they get the maximum value and insights from all of their data, these companies are turning to MSPs.

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How MSPs Can Capitalize on These Market Trends

MSPs must pair with a data infrastructure vendor that will help them capitalize on these market trends instead of missing out on the opportunity. But that is not the only reason why MSPs should reconsider their infrastructure vendor. One of the key benefits driving the growth of MSPs is creating flexibility in their customer acquisition while enhancing overall customer satisfaction. Moreover, MSPs also create new opportunities for businesses through increased cost efficiency, improving the value of the services offered, and aligning storage procurement.

Ensuring that customers receive the best possible infrastructure platform suited to their needs is a necessity for many businesses. MSPs that recognize these shortcomings and take the necessary steps to know if their vendor is indeed the ideal solution will be poised to adapt and meet the market’s evolving demands.

What MSPs Should Look for In a Vendor?

MSPs need to consider a flexible and consumption based infrastructure that is capable of being hosted on or off premises, thus allowing businesses to have access to the increased flexibility and scalability offered by the public cloud while retaining the control and performance of dedicated infrastructure. MSPs that focus on choosing a platform that is ideal for these criteria will be able to better scale capacity and keep up with continually changing business demands, all while keeping the overall costs in control.